Approach

Passion for company DNA

At MADEZ it is all about telling a story. Your company story where your DNA and values are emphasized. Every material, every piece of social content, every type of communication should be customized to leave a mark of you business’ identity with the intent of sharing what your company is really about.

Clear messaging

A clear message is essential in creating a strong and trustworthy brand. The communication has to be interpreted by the consumer or customer the way you want it to be interpreted.

How?

The “how” is determined by the the “why” and “what”. Why do you want to do it. What to do you want to achieve? Once this has been clarified we can move on to the how. Whether the how (to get there) is e-mail marketing, campaign management, a three year marketing strategy, creation of sales materials, strong communicative sales presentations, events, product descriptions on website, lead generation, development of DNA & core values, in-depth analyzes of the core consumer, personas, product analyzes, social media planning, advertising on Facebook & Instagram, branding or PR - the why and the what needs to be determined.

At MADEZ the how is not a specific work method that can be used for every company or metric you want to achieve. It is dependent on a variety of elements. Timeline, budget, target group, overall company goals and KPI’s.